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The venue Gexa Energy Pavilion opened in 1988 as the Coca-Cola Starplex Amphitheatre. After Coca-Cola’s naming rights expired in 1998, the venue was known simply as Starplex Amphitheatre. In 2000, naming rights to the amphitheatre were sold to the Smirnoff vodka company as a result of a corporate sponsorship agreement with The House of Blues. The center was then called Smirnoff Music Centre. Naming rights were awarded again in January 2008 to Superpages.com Center. It was renamed in 2011 to Gexa Energy Pavilion.